Frequently, digitally-enabled small enterprises utilize various business management utilities, such as CRM, ERP, and more, to handle different sectors of their operations. Often, the data generated through these tools are distributed across diverse platforms, leading to challenges in attaining a holistic perspective of their business. Compounding this issue, they often lack the financial capability, human resources, and infrastructure to establish a comprehensive data repository to consolidate this dispersed data.

Small business owners often juggle vast amounts of data from various sources. However, transforming this abundant data into actionable insights remains a hurdle. The complexity of data obscures crucial trends and opportunities, thus restricting effective data utilization for strategic decision-making and business growth.

Small business owners are experts in their trade, offering superior products or services. Yet, they often encounter challenges due to a lack of comprehensive business knowledge. This gap hampers their ability to make strategic decisions, despite their proficiency in their craft.